eXp Realty NYC is committed to adhering to the guidelines of The New York State Fair Housing Regulations. 

Click to view the NYS Fair Housing Notice and NYS Fair Housing Disclosure.

Sample Marketing Plan


The following steps will be taken immediately in preparation for marketing your property.

  • Present Market Analysis and discuss current market conditions with owner to determine correct asking price.
  • Gather pertinent building and apartment information.
  • Prepare detailed floor plan of property.
  • Prepare a professional looking show sheet.
  • Professionally photograph property and/or building.
  • Add listing to the Keller Williams website which will automatically add the listing to Trulia, RealEstateBook.
  • Notify ALL REBNY (real estate board of New York) real estate agencies in Manhattan.
  • Schedule showing hours with owner.
  • Schedule advertising and open houses (for Brokers and Buyers).
  • Prepare first "New York Times" advertisement. Send Listing to New York Times Classified.
  • Send Photographs and Ad Copy to Publications (See Advertising Publication list).
  • Present New Listing to agents at sales meetings at all our offices.

  • Next - Get Ready For Action
  • Week 1
  • Co- Broker listing to all Brokerage Houses.
  • Add listing to the KWNYC.com website, Trulia, RealEstateBook
  • Mail New Listing Postcards/Letters to "340 West 88th Street."
  • Advertise in "Sunday New York Times" for Buyers w/Open House.
  • Update owner on number of showings and buyer and broker feedback.

  • Week 2
  • Follow up with brokers and buyers on previous showings.
  • Update owner on number of showings and buyer and broker feedback.
  • Open House for brokers.

  • Week 3
  • Write Ad for upcoming Sunday "New York Times".
  • Update owner on number of showings and buyer and broker feedback.
  • Schedule 2nd brokers' "Open House".

  • Week 4
  • Update brokers on current status of apartment.
  • Follow up with brokers and buyers on previous showings.
  • Update owner on number of showings and buyer and broker feedback.

  • Week 5
  • Review "KWNYC.com website" for any updates or changes.
  • Update owner on number of showings and buyer and broker feedback.
  • Lee Presser
    Lee Presser
    Lic. Associate Real Estate Broker
    1501 Broadway 12th FL New York NY 10036