Sample Marketing Plan

The following steps will be taken immediately in preparation for marketing your property

•  Present "Comparative Market Analysis" and discuss current market conditions with owner to determine correct asking price.
• Gather pertinent building and apartment information.
• Prepare detailed floor plan of property.
• Prepare a professional looking show sheet.
• Professionally photograph property and/or building.
• Add listing to the Corcoran Group website which will automatically add the listing to Trulia, RealEstateBook.
• Notify ALL REBNY (real estate board of New York) real estate agencies in Manhattan.
• Schedule showing hours with owner.
• Schedule advertising and open houses (for Brokers and Buyers).
• Prepare first "New York Times" advertisement. Send Listing to New York Times Classified.
• Send Photographs and Ad Copy to Publications (See Advertising Publication list).
• Present New Listing to agents at sales meetings at all our offices.
• Prepare house for showing (see "Get Ready For Action" sheet).

Sample Marketing Schedule

• Co- Broke listing to all Brokerage Houses.
• Add listing to the Corcoran Group website, Trulia, RealEstateBook
• Mail New Listing Postcards/Letters to "340 West 88^th Street."
• Advertise in "Sunday New York Times" for Buyers w/Open House.
• Update owner on number of showings and buyer and broker feedback.

• Follow up with brokers and buyers on previous showings.
• Update owner on number of showings and buyer and broker feedback.
• Open House for brokers.

• Write Ad for upcoming Sunday "New York Times".
• Update owner on number of showings and buyer and broker feedback.
• Schedule 2^nd brokers' "Open House".

• Update brokers on current status of apartment.
• Follow up with brokers and buyers on previous showings.
• Update owner on number of showings and buyer and broker feedback.

• Review "Corcoran Group website" for any updates or changes.
• Update owner on number of showings and buyer and broker feedback.